This is “Case: Accounting for Sustainability: How Does Timberland Do It and Why?”, chapter 11 from the book Sustainable Business Cases (v. 1.0).
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Sustainability reporting is about being radically transparent. That means talking about the bad just as much as the good…we want to be transparent and get feedback from others on how we’re doing, or how we could be doing better. And our hope is to have a dialogue on how we can scale good solutions for our industry and then even broader beyond that.
Betsy Blaisdell, Timberland manager of environmental stewardship
The purpose of this case is to introduce students to the current state of sustainability reporting in business. Timberland provides a leading example of the different ways that sustainability reporting can be performed. The case also discusses what sustainability means to Timberland and how sustainability reporting supports its environmental and social goals and progress.