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10.5 Analysis of Field Research Data

Learning Objectives

  1. Define analytic field notes and explain how they differ from descriptive field notes.
  2. Explain why making note of mundane details is a good idea.
  3. Describe the process by which field researchers analyze their data.
  4. Define grounded theory.

Field notes are data. But moving from having pages of data to presenting findings from a field study in a way that will make sense to others requires that those data be analyzed. Analysis of field research data is the focus in this final section of the chapter.

From Description to Analysis

Writing and analyzing field notes involves moving from description to analysis. In Section 10.4 "Field Notes", we considered field notes that are mostly descriptive in nature. Here we’ll consider analytic field notes. Analytic field notesNotes that include the researcher’s impressions about her or his observations. are notes that include the researcher’s impressions about his observations. Analyzing field note data is a process that occurs over time, beginning at the moment a field researcher enters the field and continuing as interactions are happening in the field, as the researcher writes up descriptive notes, and as the researcher considers what those interactions and descriptive notes mean.

Often field notes will develop from a more descriptive state to an analytic state when the field researcher exits a given observation period, messy jotted notes or recordings in hand (or in some cases, literally on hand), and sits at a computer to type up those notes into a more readable format. We’ve already noted that carefully paying attention while in the field is important; so too is what goes on immediately upon exiting the field. Field researchers typically spend several hours typing up field notes after each observation has occurred. This is often where the analysis of field research data begins. Having time outside of the field to reflect upon your thoughts about what you’ve seen and the meaning of those observations is crucial to developing analysis in field research studies.

Once the analytic field notes have been written or typed up, the field researcher can begin to look for patterns across the notes by coding the data. This will involve the iterative process of open and focused coding that is outlined in Chapter 9 "Interviews: Qualitative and Quantitative Approaches". As mentioned several times in Section 10.4 "Field Notes", it is important to note as much as you possibly can while in the field and as much as you can recall after leaving the field because you never know what might become important. Things that seem decidedly unimportant at the time may later reveal themselves to have some relevance.

In my field research experience, I was often surprised by the bits of data that turned out to hold some analytic relevance later on. For example, my field notes included a number of direct quotes and descriptions of informal interactions with participants that I didn’t expect would be important but that I nevertheless jotted down. Several of these quotes eventually made their way into my analysis. For example, Polly, who ran the volunteer office for a breast cancer organization, once remarked to me, “We [in the volunteer office] don’t use disposable cups here. It is always best to have coffee in a real mug. It’s much nicer that way” (Blackstone, 2004, p. 187).Blackstone, A. (2004). Sociability, work, and gender. Equal Opportunities International, 23, 29–44.

It didn’t occur to me at the time that this was just one of many tasks that Polly and other women volunteers do that remains largely invisible to the beneficiaries of their work. Because it is “much nicer” for volunteers to drink out of a real mug instead of a disposable cup, Polly actually spends a large amount of time washing mugs every day, and throughout the day, so that a clean, real mug is always available to the many volunteers who show up for brief volunteer shifts at the office each day. Had I not made a note of the coffee cup interaction with Polly, which at the time seemed rather mundane, I may have missed an important analytic point about the invisibility of some components of women’s volunteer labor that I was later able to make in presentations and publications of the work.

Figure 10.11

While serving coffee in a “real” mug may seem like a rather mundane detail, it is precisely these kinds of routine activities that may reveal themselves to have some analytic relevance down the road.

Sometimes the analytic process of field researchers and others who conduct inductive analysis is referred to as grounded theoryA systematic process in which a researcher generates new theory by inductively analyzing her or his qualitative empirical observations. (Charmaz, 2006; Glaser & Strauss, 1967).Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Chicago, IL: Aldine; Charmaz, K. (2006). Constructing grounded theory: A practical guide through qualitative analysis. Thousand Oaks, CA: Sage. Grounded theory occurs, as you might imagine, from the “ground up.” It requires that one begin with an open-ended and open-minded desire to understand a social situation or setting and involves a systematic process whereby the researcher lets the data guide her rather than guiding the data by preset hypotheses. The goal when employing a grounded theory approach is, perhaps not surprisingly, to generate theory. Its name not only implies that discoveries are made from the ground up but also that theoretical developments are grounded in a researcher’s empirical observations and a group’s tangible experiences.

As exciting as it might sound to generate theory from the ground up, the experience can also be quite intimidating and anxiety-producing as the open nature of the process can sometimes feel a little out of control. Without hypotheses to guide their analysis, researchers engaged in grounded theory work may experience some feelings of frustration or angst. The good news is that the process of developing a coherent theory that is grounded in empirical observations can be quite rewarding—not only to researchers but also to their peers who can contribute to the further development of new theories through additional research and to research participants who may appreciate getting a bird’s-eye view of their everyday experiences.

Key Takeaways

  • In analytic field notes, a researcher makes note of impressions about her or his observations.
  • Details that may seem unimportant in the moment may turn out to be important during later analysis; it is therefore crucial that field researchers make note of these observations when conducting field research.
  • In analyzing their data, many field researchers conduct grounded theory.
  • Grounded theory involves generating theory from the ground up.

Exercise

  1. Interested in learning more about grounded theory? Read all about it at the Grounded Theory Institute’s website: http://www.groundedtheory.com/. What do you think about grounded theory? Is this way of conducting research something that is of interest to you? Why or why not?