This is “Chapter Summary”, section 2.4 from the book Public Relations (v. 1.0).
This book is licensed under a Creative Commons by-nc-sa 3.0 license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms.
This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book.
Normally, the author and publisher would be credited here. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. Additionally, per the publisher's request, their name has been removed in some passages. More information is available on this project's attribution page.
For more information on the source of this book, or why it is available for free, please see the project's home page. You can browse or download additional books there. You may also download a PDF copy of this book (1 MB) or just this chapter (66 KB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline).
This chapter has provided an introduction to the purpose of public relations. Although the public relations function goes by many different names, it is essential to understand that it is a unique management function that contributes to an organization’s success through its focus on developing and maintaining relationships with key publics. Those publics are generally employees, financial stakeholders or shareholders, communities, governments at many levels, and the media. It is also important not to confuse the overall purpose of public relations with its subfunctions, such as publicity and media relations. These subfunctions will be defined in the next chapter and covered in more detail in Chapter 10 "The Practice of Public Relations".