This is “Review and Practice”, section 15.4 from the book Powerful Selling (v. 1.0).
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Now that you have read this chapter, you should be able to understand the opportunities and resources available to pursue a career as an entrepreneur.
Now it’s time to put what you’ve learned into practice. The following are two roles that are involved in the same selling situation; one role is that of the investor and the other is that of the entrepreneur. This will give you the opportunity to think about this selling situation from the point of view of both the investor and the entrepreneur.
Read each role carefully along with the discussion questions. Then, be prepared to play either of the roles in class using the concepts covered in this chapter. You may be asked to discuss the roles and do a role-play in groups or individually.
Pitch Your Plan
Role: Potential investor from Gateway Investment Partners
You have invested in several entrepreneurial start-ups over the years, and you are looking for the next great business idea. You’ve been talking to young entrepreneurs, but you haven’t seen a business that you think is compelling. You’re looking for a great idea and a smart, passionate entrepreneur who knows what it takes to build a business.
You have an idea for a new business called FILL. It is a store that sells eco-friendly household cleaning products in bulk; customers buy a container or bring their own and fill each with products. Customers may also recycle any containers at the store. The products are sold by the ounce. Your philosophy is to make it easy for customers to save the planet. You have an opportunity to get some seed money to start your business if you successfully pitch your business idea to the potential investor from Gateway Investment Partners.