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12.3 Discussion Questions and Activities

Discussion Questions

  1. Explain three different types of public relations tools that a company can use to generate interest in its products.
  2. As the manufacturer of small appliances, explain how you might plan to use both a push strategy and pull strategy.
  3. What type of sales promotions do you feel are most effective for college students?

Activities

  1. Create a sales promotion you think will attract a lot of students to your favorite fast-food restaurant.
  2. Write a press release about special activities your college or university is doing to help the environment or community.