This is “Chapter Review and Exercises”, section 4.8 from the book Job Searching in Six Steps (v. 1.0).
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Creating a compelling marketing campaign is a vital step in your job search because it helps you market your skills and abilities to future employers before you meet them. It’s a critical link in the six-step job search process. Take great care in creating each of the four components:
Your résumé is clearly the cornerstone of your marketing campaign because it sells your candidacy. It also serves as a one-page summary of your strengths, abilities, job responsibilities, educational background, and much more.
The more care you put into writing your résumé, the greater your chances of being noticed by the employer of your choice. The best strategies for writing a résumé are the following:
It’s also important to know that while a résumé is a critical piece of your job search, it alone will not get you an interview or a job. A résumé, at best, is subjective, and different individuals have different preferences regarding format, font, length, typeface, and content. Following the guidelines of this chapter can only help position you best for success.
The remaining elements of your marketing campaign will be covered in the following chapter; each element will continue to strengthen your marketing campaign and ultimately, your job search success. Creating your compelling marketing campaign will be more effective when you are more specific, targeted, and thoughtful:
Step 3 is research, which will enable you to gather vast amounts of information about your industry, your function, your geography, and the companies you are targeting.
For tips and ideas about creating your résumé, go to the menu bar at the right and click on Résumés in the advice and research section. (Note: There is a charge of $9.95 for use of the Résumé Creator.)