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Thanks to everyone at Unnamed Publisher for your willingness to take on the challenge of an innovative publishing start-up. Special thanks to Jeff Shelstad for inviting me to be an FWK author (and huge debt to the late Jeff Timmons for encouraging Jeff Shelstad to contact me). Jenn Yee has been a pleasure to work with through the entire experience. Claire Hunter was the essential editing partner who guided production at a critical time. Mark Meier, independent writer and consultant, was my indispensible associate throughout the entire process demonstrating reliability and unsurpassed attention to detail to ensure the quality and integrity of the output. This work draws from earlier work on a manuscript for which Karen O’Brien was my valued writing colleague.