This is “Conclusion”, section 12.13 from the book Creating Services and Products (v. 1.0).
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In this chapter, we have illustrated the process and the elements that are used to develop a full-blown business plan. The key points are the following:
The business plan is presented to the outside world through a business presentation and the presentation leads to the development of a short business plan document. An important part of developing the business plan is the learning-by-doing process. It is important that the emerging company make and build things, try experiments, and construct prototypes. Prototypes need to be constructed as early as possible for tangible products and also for systems applications. As illustrated in Figure 12.3 "Planning Process Is Ongoing an Iterative", the process is iterative and ends only after the business is not in existence.
Figure 12.3 Planning Process Is Ongoing an Iterative
The most important element of the business plan and the business presentation is the “look and feel.” The plan and the presentation should look clean and streamlined. The development of a business model and plan begins with the moment that the entrepreneur has the original aha experience; this is followed with a very brief strategic planning process (we recommend the Ten–Ten approach coupled with a FAD analysis) and this is in turn followed by the development of the executive summary.