This is “Additional Resources”, section 14.9 from the book Communication for Business Success (v. 1.0).
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Robert Cialdini, author of Influence: The Psychology of Persuasion, asks, “Which messages spur citizens to protect the environment?” January 25, 2007, at the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA); free downloads of MP3 and PDF transcripts are available. http://www.thersa.org/events/audio-and-past-events/which-messages-spur-citizens-to-protect-the-environment-the-secret-impact-of-social-norms
Justthink.org promotes critical thinking skills and awareness of the impact of images in the media among young people. http://www.justthink.org
Watch a YouTube video of a persuasive speech on becoming a hero. http://www.youtube.com/watch?v=KYtm8uEo5vU
Watch a YouTube video of a persuasive speech on same-sex marriage. http://www.youtube.com/watch?v=cR4N8oEQR3c&feature=related
Professional speaker Ruth Sherman speaks persuasively about her book, Get Them to See It Your Way, Right Away. http://www.ruthsherman.com/video.asp
Visit this site for a video and other resources about Maslow’s hierarchy of needs. http://www.abraham-maslow.com/m_motivation/Hierarchy_of_Needs.asp
Read an informative article on negotiating face-to-face across cultures called “Cross-Cultural Face-Negotiation: An Analytical Overview” by Stella Ting-Toomey, presented on April 15, 1992, at Simon Fraser University, Vancouver. http://www.cic.sfu.ca/forum/ting-too.html
Purdue University’s Online Writing Lab (OWL) provides a guide to persuasive speaking strategies. http://owl.english.purdue.edu/owl/resource/588/04
Visit the Web site of talk show host Sean Hannity and assess his persuasive speaking techniques. http://www.hannity.com
Visit the Web site of National Public Radio and assess the persuasive message of various radio programs. http://www.npr.org
This site from Western Washington University provides information about persuasive techniques and fallacies. http://www.ac.wwu.edu/~gmyers/esssa/rhetoric.html