This is “Diverse Types of Intelligence and Learning Styles”, section 13.4 from the book Communication for Business Success (Canadian Edition) (v. 1.0).
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Psychologist Howard GardnerGardner, H. (1993). Frames of mind: The theory of multiple intelligences. New York, NY: Basic Books. is known for developing the theory of multiple intelligences in which he proposes that different people are intelligent in different domains. For example, some people may excel in interpersonal intelligence, or the ability to form and maintain relationships. Other people may excel in bodily-kinesthetic intelligence, or physical coordination and control. Still others have a high degree of musical intelligence or of logico-mathematical intelligence. While some psychologists argue that these are actually talents or aptitudes rather than forms of intelligence, the point remains that individual audience members will receive information differently, depending on the types of intelligence (or talent) they possess.
An outgrowth of the theory of multiple intelligences is the theory of learning stylesThe idea that people learn better if the message is presented in a strategy that fits with the types of intelligence in which they are strongest., the idea that people learn better if the message is presented in a strategy that fits with the types of intelligence in which they are strongest. Consider each style when preparing your speech. What styles might work best with your particular audience?
For example, suppose you work for a do-it-yourself home improvement store and part of your job is to give an informative seminar once a month on how to renovate a previously wallpapered wall. Your topic is specified for you, and you are very familiar with your subject matter, having worked in a variety of homes where old wallpaper needed to be removed or replaced. However, you never know from one month to the next how many people will come to your seminar or what their interests and level of prior knowledge are.
If you begin by going around the room and asking each person to describe the wallpaper situation they plan to work on, this will help you determine what kinds of questions your audience hopes to have answered, but it won’t tell you anything about their learning styles. Suppose instead that you ask them to state why they decided to attend and what their career or occupation is. Now you can gauge your presentation according to the likely learning styles of your audience. For example, if you have ten attendees and five of them work in the banking or information technology field, it is probably safe to assume they are fairly strong in the logical or mathematical area. This will help you decide how to talk about measuring the wall, calculating product quantities, and estimating cost. If another attendee is a psychologist, he or she may be able to relate on the intrapersonal and interpersonal level. You may decide to strengthen your remarks about the importance of being comfortable with one’s choices for renovating the room, seeking consensus from family members, and considering how the finished room will be suitable for guests. If some attendees work in the arts, they may be especially attentive to your advice about the aesthetic qualities of a well-executed wall surface renovation.
Table 13.1 "Diverse Learning Styles and Strategies" provides a summary of the seven styles and some suggested strategies to help you design your speech to align with each learning style.
Table 13.1 Diverse Learning Styles and Strategies
|Linguistic||Language, reading, verbal expression, speaking, writing, memorizing words (names, places, and dates)||Reading, oral presentations such as debates, reports, or storytelling|
|Logical/Mathematical||Use of numbers, perceiving relationships, reasoning (sequential, deductive, inductive), computation||Problem solving, graphic organizers, categorizing, classifying, working with patterns and relationships|
|Spatial||Think in three dimensions, mental imagery, design colour, form and line within space||Maps, charts, graphic organizers, painting or drawing, visual aids, working with pictures or colours|
|Musical||Discern rhythm, pitch and tone, interpret music, identify tonal patterns, compose music||Rhythmic patterns and exercises, singing, music performance|
|Bodily/Kinesthetic||Sense of timing and balance, athletics, dance, work that takes physical skill||Drama, role playing, touching and manipulating objects, demonstrating|
|Interpersonal||Organizing, leading others, communicating, collaboration, negotiating, mediating||Group projects, interaction, debates, discussions, cooperative learning, sharing ideas|
|Intrapersonal||Reflection, thinking strategies, focusing/concentration||Individual projects, self-paced instruction, note-taking, reflection|
An informative speech can be more effective when the learning styles of the audience members are addressed.