This is “Why Is It Important to Communicate Well?”, section 1.1 from the book Communication for Business Success (Canadian Edition) (v. 1.0).
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Communication is key to your success—in relationships, in the workplace, as a citizen of your country, and across your lifetime. Your ability to communicate comes from experience, and experience can be an effective teacher, but this text and the related business communication course will offer you a wealth of experiences gathered from professional speakers across their lifetimes. You can learn from the lessons they’ve learned and be a more effective communicator right out of the gate.
Business communication can be thought of as a problem solving activity in which individuals may address the following questions:
In this book, we will examine this problem solving process and help you learn to apply it in the kinds of situations you are likely to encounter over the course of your career.
We all share a fundamental drive to communicate. Communication can be defined as the process of understanding and sharing meaning.Pearson, J., & Nelson, P. (2000). An introduction to human communication: understanding and sharing (p. 6). Boston, MA: McGraw-Hill. You share meaning in what you say and how you say it, both in oral and written forms. If you could not communicate, what would life be like? A series of never-ending frustrations? Not being able to ask for what you need or even to understand the needs of others?
Being unable to communicate might even mean losing a part of yourself, for you communicate your self-conceptWhat we perceive ourselves to be.—your sense of self and awareness of who you are—in many ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak to a room full of people? Perhaps someone told you that you don’t speak clearly or your grammar needs improvement. Does that make you more or less likely to want to communicate? For some, it may be a positive challenge, while for others it may be discouraging. But in all cases, your ability to communicate is central to your self-concept.
Take a look at your clothes. What are the brands you are wearing? What do you think they say about you? Do you feel that certain styles of shoes, jewellry, tattoos, music, or even automobiles express who you are? Part of your self-concept may be that you express yourself through texting, or through writing longer documents like essays and research papers, or through the way you speak.
On the other side of the coin, your communications skills help you to understand others—not just their words, but also their tone of voice, their nonverbal gestures, or the format of their written documents provide you with clues about who they are and what their values and priorities may be. Active listening and reading are also part of being a successful communicator.
When you were an infant, you learned to talk over a period of many months. When you got older, you didn’t learn to ride a bike, drive a car, or even text a message on your cell phone in one brief moment. You need to begin the process of improving your speaking and writing with the frame of mind that it will require effort, persistence, and self-correction.
You learn to speak in public by first having conversations, then by answering questions and expressing your opinions in class, and finally by preparing and delivering a “stand-up” speech. Similarly, you learn to write by first learning to read, then by writing and learning to think critically. Your speaking and writing are reflections of your thoughts, experience, and education. Part of that combination is your level of experience listening to other speakers, reading documents and styles of writing, and studying formats similar to what you aim to produce.
As you study business communication, you may receive suggestions for improvement and clarification from speakers and writers more experienced than yourself. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others.
Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.
You want to make a good first impression on your friends and family, instructors, and employer. They all want you to convey a positive image, as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.
In both oral and written situations, you will benefit from having the ability to communicate clearly. These are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world.
Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to Human Resources and Skills Development Canada, people need the following nine essential skills for work, learning and life.Human Resources and Skills Development Canada (2011, October). What are Essential Skills? Retreived from http://www.hrsdc.gc.ca/eng/workplaceskills/LES/tools_resources/tools_audience/what_are_essential_skills.shtml They are used in different forms and at different levels of complexity:
Communication is also a fundamental skill listed in The Conference Board of Canada's Employability Skills 2000+, a listing of critical skills that you need in the workplace.
So knowing this, you can see that one way for you to be successful and increase your promotion potential is to increase your abilities to speak and write effectively.
Effective communication skills are assets that will get you there.
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In September 2004, the National Commission on Writing for America’s Families, Schools, and Colleges published a study on 120 human resource directors titled Writing: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders.National Commission on Writing for America’s Families, Schools, and Colleges. (2004, September). Writing: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders. Retrieved from http://www.writingcommission.org/pr/writing_for_employ.html The study found that “writing is both a ‘marker’ of high-skill, high-wage, professional work and a ‘gatekeeper’ with clear equity implications,” said Bob Kerrey, president of New School University in New York and chair of the commission. “People unable to express themselves clearly in writing limit their opportunities for professional, salaried employment.”The College Board. (2004, September). Writing skills necessary for employment, says big business: Writing can be a ticket to professional jobs, says blue-ribbon group. Retrieved from http://www.writingcommission.org/pr/writing_for_employ.html
On the other end of the spectrum, a 2003 International Adult Literacy and Life Skills Survey conducted by Statistics Canada and the Organization for Economic Co-operation and Development showed that there are "approximately four out of ten adults in Canada, or 9 million people, who are considered to have low literacy and this group is twice as likely as other Canadians to be unemployed." The Canadian Encyclopedia (2011). Literacy. Retreived from http://www.thecanadianencyclopedia.com/index.cfm?PgNm=TCE&Params=A1ARTA0004699
If you are reading this book, you may not be part of an at-risk group in need of basic skill development, but you still may need additional training and practice as you raise your skill level.
An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there.
Communication forms a part of your self-concept, and it helps you understand yourself and others, solve problems and learn new things, and build your career.