This is “Spectrum Home Page”, section 13.10 from the book Advertising Campaigns: Start to Finish (v. 1.0).
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This page on the msnbc.com site, coined the “Spectrum Page,” is a destination for all elements of the campaign. Users can view TV spots, download NewsSkimmer, and play NewsBreaker all from one place.
A full timeline of all the work that SS+K and msnbc.com did together from pitch to launch of the first ever msnbc.com branding campaign.