This is “E-mail Blast”, section 13.9 from the book Advertising Campaigns: Start to Finish (v. 1.0). For details on it (including licensing), click here.

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13.9 E-mail Blast

Figure 13.13

This e-mail blast was sent to the New Yorker’s list as part of an added-value for the print buy. It was geo-targeted to readers who would be able to attend NewsBreaker Live in White Plains, New York.

Late in the campaign SS+K utilized the e-mail blast to promote the NewsBreaker Live game as it appeared in White Plains, New York. Each print ad had the URL http://www.spectrum.msnbc.com.