This is “Recommended Reading”, section 11.8 from the book 21st Century American Government and Politics (v. 1.0).
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Bartels, Larry, and Lynn Vavreck, eds. Campaign Reform. Ann Arbor: University of Michigan Press, 2000. Thoughtful proposals to reform all aspects of the campaign process.
Box-Steffensmeier, Janet M., and Steven E. Schier, eds. The American Elections of 2008. Lanham, MD: Rowman & Littlefield, 2009.
Cornog, Evan (text), and Richard Whelan (illustrations selected and captioned), Hats in the Ring: An Illustrated History of American Presidential Campaigns. New York: Random House, 2000. Instructive summaries accompanied by well-chosen illustrations of presidential campaigns.
Foot, Kirsten A., and Steven M. Schneider. Web Campaigning. Cambridge, MA: MIT Press, 2006. A study of web practices based on numerous sites.
Hart, Roderick P. Campaign Talk: Why Elections Are Good for Us. Princeton, NJ: Princeton University Press, 2000. An unusual appraisal of election campaigns as a means to sustain democracy through the dialogue among candidates, the media, and the public.
Hollihan, Thomas A. Uncivil Wars: Political Campaigns in a Media Age, 2nd ed. Boston: Bedford/St. Martins, 2009. A text covering all aspects of the campaign process.
Jacobson, Gary C. The Politics of Congressional Elections, 5th ed. New York: Longman, 2001. A comprehensive and systematic text.
Just, Marion R., Ann N. Crigler, Dean E. Alger, Timothy E. Cook, Montague Kern, and Darrell M. West. Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign. Chicago: University of Chicago Press, 1996. Award-winning, comprehensive study of the interactions of candidates, the public, and all forms of media in the 1992 presidential election.
Schroeder, Alan. Presidential Debates: Fifty Years of High-Risk TV, 2nd ed. New York: Columbia University Press, 2008. An exhaustive survey of and discussion of all aspects of debates.
West, Darrell M. Air Wars: Television Advertising In Election Campaigns 1952–2004, 4th ed. Washington, DC: CQ Press, 2005. A major study of the contents and effects of political advertising.